PrefaceThe rapid advancement of generative AI models, such as GPT-4, industries are experiencing a revolution through AI-driven content generation and automation. However, these advancements come with significant ethical concerns such as data privacy issues, misinformation, bias, and accountability.Research by MIT Technology Review last year, nearl

Introduction Social media marketing has evolved dramatically in the last few years, shaped by changes in technology, consumer actions, and corporate demands. A major transformation in the marketing landscape has been the rise of artificial intelligence (AI). AI’s capability to reshape social media marketing is capturing the focus of organizations